Thursday, February 01, 2007
Made To Stick
Reading is essential to self development.
I enjoy reading.
That wasn't always true.
Now I'm committed to reading at least 30 minutes every day.
Every once in awhile I come across a book that is absolutely divine and a must read for everyone who is in a sales related position.
Now get this, I'm really excited about this book because it will expand your mind and change how you think about communicating with your prospects and customers.
Here are a few excerpts:
"Are ideas born interesting or made interesting?"
"Many of us struggle with how to communicate ideas effectively, how to get our ideas to make a difference."
"We wrote this book to help you make your ideas stick. By stick, we mean that your ideas are understood and remembered, and have a lasting impact - they change your audiences opening unions or behavior."
Okay, can you see why I'm so excited about this book?
Isn't this what you're trying to do every day?
On the competitive landscape you and your competitors are presenting ideas and solutions to your customers every day. And guess what, if you can get you ideas and solutions to stick you end up winning more business.
Tossing ideas and solutions around like they're a dime a dozen won't grab your customer's attention and probably won't motivate them to open their wallets to buy your products.
But what would happen after all the presentations and the dust settles, and your customer couldn't stop thinking about your ideas and your solutions.
What if there was a way to sell your ideas and tailored solutions in a way that you could make them stick.
Well, there is a way and that's why I'm suggesting you get a copy of Chip and Dan Heath's new book titled, " Made To Stick."
Use this link to get more information about this amazing book.
http://www.meisenheimer.com/aboutjim_salestraining/sales_read.shtml
Jim Meisenheimer
I enjoy reading.
That wasn't always true.
Now I'm committed to reading at least 30 minutes every day.
Every once in awhile I come across a book that is absolutely divine and a must read for everyone who is in a sales related position.
Now get this, I'm really excited about this book because it will expand your mind and change how you think about communicating with your prospects and customers.
Here are a few excerpts:
"Are ideas born interesting or made interesting?"
"Many of us struggle with how to communicate ideas effectively, how to get our ideas to make a difference."
"We wrote this book to help you make your ideas stick. By stick, we mean that your ideas are understood and remembered, and have a lasting impact - they change your audiences opening unions or behavior."
Okay, can you see why I'm so excited about this book?
Isn't this what you're trying to do every day?
On the competitive landscape you and your competitors are presenting ideas and solutions to your customers every day. And guess what, if you can get you ideas and solutions to stick you end up winning more business.
Tossing ideas and solutions around like they're a dime a dozen won't grab your customer's attention and probably won't motivate them to open their wallets to buy your products.
But what would happen after all the presentations and the dust settles, and your customer couldn't stop thinking about your ideas and your solutions.
What if there was a way to sell your ideas and tailored solutions in a way that you could make them stick.
Well, there is a way and that's why I'm suggesting you get a copy of Chip and Dan Heath's new book titled, " Made To Stick."
Use this link to get more information about this amazing book.
http://www.meisenheimer.com/aboutjim_salestraining/sales_read.shtml
Jim Meisenheimer
# posted by Jim Meisenheimer @ 3:02 PM 
