Monday, August 22, 2005
Attention Getters
Get their attention before you start selling. Everybody is busy multi-tasking. To break through you have to get their attention.
Be contrarian and controversial. Being outrageous once in a while is okay too.
Use lumpy mail - I just mailed 200 calculators promoting my next Sales Boot Camp with "It all adds up" in the copy of the sales letter.
Put your photo on a post card. Make it interesting and memorable. Never be boring.
Print "Let's talk business over a cup of coffee" on coffee mugs and stuff it with a packet of Starbucks coffee. Send it to customers and prospects who aren't returning your phone calls.
Never be boring! The simple truth is it doesn't pay as much as being outrageous! Get used to it.
Let's go sell something . . .
Jim Meisenheimer
www.meisenheimer.com
Be contrarian and controversial. Being outrageous once in a while is okay too.
Use lumpy mail - I just mailed 200 calculators promoting my next Sales Boot Camp with "It all adds up" in the copy of the sales letter.
Put your photo on a post card. Make it interesting and memorable. Never be boring.
Print "Let's talk business over a cup of coffee" on coffee mugs and stuff it with a packet of Starbucks coffee. Send it to customers and prospects who aren't returning your phone calls.
Never be boring! The simple truth is it doesn't pay as much as being outrageous! Get used to it.
Let's go sell something . . .
Jim Meisenheimer
www.meisenheimer.com
# posted by Jim Meisenheimer @ 8:02 AM 
