Thursday, March 17, 2005
A phenomenal new book
Here are three excerpts:
"It is unwise to pay too much, but it is more unwise to pay too
little. When you pay too much you lose a little money - that is all;
When you pay too little, you sometimes lose everything, because the
thing you bought was incapable of doing the thing it was bought to
do."
"Dollarization - The translation of the benefits a product or service
delivers to a customer into the dollars-and-cents financial impact to
that customer."
"In other words, dollarization is a method for converting the
ubiquitous buzzword (value-added) into real money. It is figuring out
what you're offering is really worth - in dollars and cents - to your
customers."
The authors of this sales book provide the missing link on how to express
the dollar value of your true value.
As soon as I finish the book I'll provide some additional insights as
well as the book's title, author's name, and how you can save 30%.
Note: I'm adding a new module to my April 6-7 Boot Camp on how to
quantify and dollarize the value of your products and services for
your customers.
Jim Meisenheimer
http://www.meisenheimer.com