Friday, January 14, 2005
Lagniappe
Lagniappe. (LAN-yap) is a very interesting word and it's a word every professional sales representative should know the meaning of. It's a word commonly used in the deep South. In Webster's New World College Dictionary it says Lagniappe is a small present given to a customer with a purchase. Think of it as giving extra value, offering a small bonus, or providing an unexpected gift.
Don't be too busy to do this. People really appreciate gifts, especially when they're not expected.
Perhaps the best example is a baker's dozen of anything you buy - you ask for 12 and they give you 13.
I hope you're incorporating lagniappe's in your business. I hope you're routinely giving them to your customers.
Now it's time for me to practice what I'm preaching. Here's a link toa f-r-e-e eCourse,
"The Art Of Closing The Sale."
http://www.kickstartcart.com/app/contact.asp?ID=39581
Jim Meisenheimer
Creator No-Brainer Selling Skills
P.S. - Please give me a call if you'd like to discuss the GROUP Coaching possibilities for your sales team. (800) 266-1268
P.P.S. - Call Jim Meisenheimer if you want to learn how his No-Brainer Selling Skills presentation might fit in at your next National Sales Meeting. (800) 266-1268.
# posted by Jim Meisenheimer @ 9:42 AM 
