Friday, September 10, 2004
Getting Peoples' Attention Ain't EASY
If you're in sales you know what this headline means.
It's not easy getting a prospect and even an existing customer's attention.
For my upcoming No-Brainer Selling Skills Boot Camp which is scheduled for October 27-28 in Chicago I'm doing the following to get peoples' attention:
1. A sales letter to 267 customers.
2. A (Swim with the competitive sharks) post card mailing to 3375 sales executives.
3. A four page letter + FAX registration form to 3375 sales executives.
4. A lumpy package with a "Brain stress reliever" will be sent to 267 customers.
5. A "Pen" (another lumpy package) which is to be used for writing and sending in registrations will be sent to 267 customers.
All of these things are an investment in getting peoples' attention.
Guess what - it's working.
Jim Meisenheimer
http://www.meisenheimer.com
# posted by Jim Meisenheimer @ 2:44 PM 
